Silhouette of a wolf howling at the moon with stars in the night sky
Black silhouette of a penguin standing on a flat surface.
A map of the United States with several pins in different states.
Black and white illustration of a bee flying toward a hive attached to a tree branch with leaves.
Black silhouette of a chef holding a spoon, with various kitchen utensils around.
Black and white image of a boat on a body of water with trees and a bridge in the background.
A black silhouette of a monkey hanging from a rope with a banana in its hand, set against a white background.
Silhouette of a mouse with a long tail, facing to the left.
Outline of a human face profile on a white background
A black and white image of a person sitting on the ground with their head down, surrounded by trees and foliage.

First Round Collective (FRC) is a creative leadership and cultural strategy house built for the next era of brand building. Based in New York City, FRC brings together strategy, creative, experiential, partnerships, and social under one culturally fluent team designed to move with the speed of culture. Through intentional, activation-led storytelling and deep cultural insight, FRC creates brand experiences that feel alive, connected, and engineered for how people discover, interact, and engage today.

Outline of a human face with varied lines and patterns forming eyes, nose, and mouth.